CANDOR
CANDOR
Candor Branding is more than just our name, it represents what we stand for and our philosophy behind branding.
There is no such thing as a dull product or service, only dull brands.
The biggest brands in the world are successful because they express themselves genuinely. They are authentic, consistent, charismatic, and don’t pretend to be something they aren’t. By being authentic, brands build a deeper connection with their audience and become a company for which people believe there’s no substitute.
“A brand is not what you say it is, it’s what they say it is.”
— Marty Neumeier
ABOUT CANDOR
HELPING BRANDS MAKE BETTER CONNECTIONS SINCE 2020.
We believe that brands must stand for something. They must have a purpose that is greater than just a business’s bottom line. Brands that have the courage to express their purpose with clarity and honesty have the ability to rally people together around a common value.
This is why we work with business owners and leaders to dive deep and uncover their brand purpose and express themselves with candor. We use strategy to craft a brand identity, touchpoints, and experiences that pierce through the noise and connect deeply with their core audience.
The end result is a brand that is able to captivate hearts and enrich the lives of others.
OUR FOUNDING STORY
Colton Credelle
Founder, Creator
While studying film and video production at Calvin University, Colton Credelle taught himself graphic design at the campus’ digital learning studio in his free time. Similar to film, he was interested in how design could be used to express broad concepts and themes. These newly learned skills led him to a career in marketing, but on nights and weekends, he’d spend time designing logos and marketing materials for his friends who were building businesses of their own.
In late 2019, Colton left his job as a marketing director to pursue his dream of starting his own business. Colton had zero experience working at a traditional agency, but with a vision and a passion for branding and design, he saw an opportunity to build a different type of branding business - one that focuses on connecting with people and their stories.
OUR 4D PROCESS
We pride ourselves on delivering strategic and creative solutions efficiently. To achieve this, we approach every project with the same process.
1: DISCOVER
We listen carefully to understand who you are and what makes you tick. We work with you to identify challenges and find solutions.
2: DEFINE
We help you differentiate yourself by understanding where you fit in the market and ensuring your visual storytelling is unique.
3: DESIGN
Now that we understand your product or service, the artistry begins. We use creativity as a tool to strategically solve business problems.
4: DEPLOY
Where creativity meets action. As a partner, we work with you to ensure your brand is equipped to successfully face the world.
JOIN US
We’re always looking for exceptional talent to join our network and help us impact more brands. If you are a freelancer with a creative skillset and enjoy creating meaningful content, we’d love to hear from you. Below are some roles we’re looking to add to our virtual studio.