DONE DIFFERENTLY
REAL ESTATE
City2Shore Real Estate
City2Shore is a revolutionary real estate company with modern technology and progressive thinking. What started in 2011 as a small, local agency with one office is now a national brand and franchise model with numerous locations and agents.
We have partnered with City2Shore to manage all aspects of their marketing while introducing the brand to new markets and potential realtors and brokers.
Client
City2Shore Real Estate
Disciplines
Brand Strategy, Design, Marketing, Social Media, Digital
Credits
Highlight video by Jackson Hall
Brand Strategy
With much success operating as a local real estate agency, City2Shore sought to expand their business through franchising. This required a brand system that could be easily duplicated across franchise locations while also being adaptable to various audiences.
After conducting market research and brand audits, we were able to uncover City2Shore’s authentic identity and competitive distinctions. A brand position was established to communicate their customer-first, community-driven initiatives: a real estate agency that inspires people to live ethically and honorably in the communities in which they live and serve.
We created a brand identity that captures City2Shore’s commitment to meet all of their clients’ needs – whether it’s their first home or forever home, in the city or by the shore, City2Shore will take you anywhere!
Website
As City2Shore expanded into new markets it became challenging to pull and display all of that listing data on one site. So to work around this, we created a simple scrolling website built to direct consumers to the nearest City2Shore office website to begin their home search. We also built additional landing pages with optimized CTA’s to capture new realtor and broker leads.
System Branding
City2Shore offers a unique set of proprietary systems and tools that separate them from what many other real estate brokerages offer. We created logos and identities for these individual systems to strengthen their recruiting efforts.
Brochure
A compelling, detailed brochure was one of the most crucial pieces we developed for the brand. Not only did it have to display the most important information, but it needed to serve as a recruiting tool that encourages new and existing agents to take action and join the company.
