Rebrand

ESC Appraisals approached us needing an updated identity that better represented their expertise in appraising and valuing fine art collections and antiques. But being that “ESC” were the initials of the owner, they did not want to alter the name so we focused on visually explaining their services.

Our strategy with the logo was to modernize it with a classic touch and have it reflect the high-quality service they provide to their clients. Rather than coming up with an entire new concept, we refined aspects of the previous logo by using a similar palette and maintaining the concept of the windows. We were inspired by the craftsmanship of stained glass windows and used that imagery to refresh the brand.